![]() ![]() If the camera gives you the option to do a complete or secure format, take that option. Do this every time, whether the camera prompts you to or not, whether the cards are used or not, and whether you think you already did it or not. ![]() Next, you’ll want to format all of your cards in-camera, ideally well before your shoot begins. Buy (or, hey, rent) high-quality media and you’ll be set up for success from the start. The few bucks you save by settling on that Walgreens Discount House Brand 4GB 10mbps SD card is going to seem a lot less significant when it crashes on you during a job. They might be a little more expensive, but they’re absolutely worth the investment. The first thing to do is start with reliable media in the first place by only purchasing cards from established companies like Sandisk or Lexar. However, there are steps you can take to mitigate that risk and to ensure that, if a problem arises, you’re prepared to work around it. There are inherent risks in working with digital media just like there are inherent risks in working with tape or film. These kinds of problems aren’t something you can avoid entirely. True, sometimes file corruption happens in-camera, but nine times out of ten, the file was corrupted during the transfer from the card to the computer or hard drive. Typically this realization comes during the edit, after we’ve already formatted the original media. The second scenario is that someone did manage to transfer over all of their footage, but one of the clips was corrupted in the transfer. That’s never a fun phone to call to have. ![]() No amount of file recovery software can bring it back. Once the footage is gone, the footage is really and truly gone. We perform a full and secure format at inspection to make sure previous customers’ footage isn’t recoverable on subsequent rentals. If we haven’t inspected those cards yet, we’re happy to do that, but if our techs have already inspected them, that’s a problem we can’t solve. Scenario number one is that someone thought they transferred all of their footage over, but later found that they missed a couple of clips and need us to send them their rental cards back. Two or three times a week here at, we get one of two common support calls. ![]()
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